A/B testing your SEO changes can give you a competitive edge and avoid the bullet of negative changes that could reduce your traffic. In this episode of Whiteboard Friday, Emily Potter not only shares why it’s important to A/B test your changes, but also how to develop a hypothesis, what goes into collecting and analyzing […]
Until a few years ago, it was common knowledge that Google couldn’t even read CSS markup. If you read SEO tutorials from more than a few years ago, you might find steps on how to block Google from your CSS or JavaScript. But today not only do we have confirmation that Google can read it,
Some trends in search engine optimization (SEO) should definitely be used. This can get better results on Google and potentially increase traffic as well. Other trends should either be ignored, or you should wait and see if they really make a difference before implementing them. Here are four SEO trends that website owners shouldn’t overlook.
SEO is a way to increase your website’s visibility on search engine platforms. Of course, more visibility means more customer traffic, and more customer traffic should lead to more sales. Unfortunately, this marketing tool is not always easy to use. Additionally, some of us don’t have the time to update our websites to make them
