Friday

Black Friday deals 2022 bring in record $9.12 billion in revenue from online shoppers

Black Friday sales are estimated to have raked in a record $9.12 billion from online shoppers this year, despite problems with inflation and higher prices. According to Adobe Analytics, the figure is up from $9.12 billion from $8.92 billion in 2021 and $9.03 billion last year. Adobe says online electronics sales were up 221% on […]

SEO

Hypothesis testing in SEO and statistical significance – Whiteboard Friday

A/B testing your SEO changes can give you a competitive edge and avoid the bullet of negative changes that could reduce your traffic. In this episode of Whiteboard Friday, Emily Potter not only shares why it’s important to A/B test your changes, but also how to develop a hypothesis, what goes into collecting and analyzing