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The travel and tourism industry continues to be a hotbed of innovation, driven by consumers’ growing desire for personalized offerings that elevate the traveler experience. Providing this requires the collection and effective use of large amounts of personal data, and has significant cybersecurity implications. Technologies like artificial intelligence, cyber security, internet of things and cloud solutions are all gaining importance. In the past three years alone, more than 15,000 patents have been filed and granted in the travel and tourism industry, according to GlobalData’s report on personalization of travel: smart trip planners.
According to GlobalData’s Technology Foresights, using more than 21,000 patents to examine innovation intensity for the travel and tourism industry, there are 20+ innovation areas shaping the future of the industry.
Smart trip planners A key innovation area is customization
Smart trip planners help travelers design and organize their itineraries. They help travelers identify themselves, book entry to places of interest and sites, access information and reviews, and find the best way to get from one place to another. The advantage of smart planners is that they allow on-the-go access and with an internet connection, can provide up-to-the-minute information. This is especially important in transit as there may be road closures or subway lines that do not operate at certain times.
Global Data’s analysis reveals the leading companies in each of the smart travel planners and assesses the potential reach and impact of their patent activity across different applications and geographies. According to GlobalData, there are 40+ companies, sprawling technology vendors, established travel and tourism companies, and new start-ups involved in the development and use of smart travel planners.
Key players in smart travel planners – disruptive innovation in travel and tourism profession
‘Application diversity’ measures the number of different applications identified for each relevant patent and divides firms into ‘major’ or ‘diversified’ inventors.
‘Geographic reach’ refers to the number of different countries in which each relevant patent is registered and reflects the breadth of geographical application from ‘global’ to ‘local’.
Specialty provider Amgine Technologies has filed more patents to protect innovations related to smart trip planners. It’s no surprise that Amgine has developed a digital automation platform for travel agencies designed to provide travelers with a better travel booking experience. One of the patents awarded to the company in 2022 was a method for translating user requests into travel solutions. This innovation analyzes travel requests to create a travel network associated with the travel request. A commuting network may have at least two or more nodes and dependencies between two or more nodes. Tech giants Apple, Alphabet and Microsoft are also active in this technology, but apart from Airbnb, tourism companies are notable by their absence.
To further understand the key personalization and technologies disrupting the travel and tourism industry, access GlobalData’s latest thematic research report on Personalization in Travel and Tourism (2020).
