Miami – 2022 proved to be a monumental comeback for the Tour as the pandemic subsided. Get ready for more of the same on steroids in 2023.
Americans flocked to Paris and other international cities last year, and 2023 will be no different, according to luxury travel network Virtuoso.
“You’re going to see two things in 2023. You’re going to see higher demand and higher prices because of that demand,” said Misty Belles, managing director of global public relations at Virtuoso.
Virtuoso predicts that France, Italy and Greece will once again be among the top international destinations. Japan and South Africa are also expected to be very popular this year.
Last month, the international luxury travel market trade show took over Cannes, France with a few thousand travel consultants, brands and destinations gearing up for the year ahead.
According to a joint report by ILTM and American Express Travel, 57 percent of travelers will spend more. It intends to reduce only ten percent.
Fifty percent are planning a revenge trip to make up for time lost from the pandemic, and 60 percent of travelers will plan ahead and 13 percent will take last-minute trips, which was common last year.
“We’re going to see people wanting to use travel agents after the pandemic this year. They want that security,” said Alison Gilmore, ILTM global portfolio director.
Another tendency is to stay too deep.
That’s why brands like Hyatt are rolling out new programs like Find, which allows members of the World of Hyatt loyalty program to use points or purchase experiences at hotels.
“Meaningful and thoughtful experiences make a big difference,” said Gorga Bergerech, general manager of Park Hyatt Paris-Vendome.
Those experiences, he said, stay in guests’ memories and keep them coming back.
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