Black Friday deals 2022 bring in record $9.12 billion in revenue from online shoppers

Black Friday sales are estimated to have raked in a record $9.12 billion from online shoppers this year, despite problems with inflation and higher prices.

According to Adobe Analytics, the figure is up from $9.12 billion from $8.92 billion in 2021 and $9.03 billion last year.

Adobe says online electronics sales were up 221% on Friday compared to an average day in October 2022, with top sellers including Apple MacBooks and watches.

FIFA 23 and Pokemon Scarlet and Violet.

Other popular items included drones, Xbox Series X, and games like FIFA 23 and Pokémon Scarlet and Violet.

Adobe expects discounts to remain strong throughout the weekend, forecasting shoppers to spend another $4.52 billion on Saturday and $4.99 billion on Sunday. Cyber ​​Monday is expected to surpass Black Friday online sales totaling $11.2 billion.

Black Friday: 166 million Americans are expected to shop

More than 166 million Americans are expected to shop either in person or online over the five days from Thanksgiving Day to Cyber ​​Monday.

Despite record online spending this Black Friday, shoppers’ concerns about the economy are at their highest since the Great Recession of 2008-2009. According to NRF, more than 60% of Americans say the economy is affecting their vacation spending.

“While there is much speculation about the impact of inflation on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of bargain prices,” said NRF President and CEO Matthew Shay in a press release last week.

To reduce the huge upfront spend, Americans are turning to buy-now-pay-later orders, allowing buyers to pay in interest-free installments. “Buy Now, Pay for Last Orders” is up 78% this week compared to the previous week, according to Adobe. Revenue from those orders is also up 81% over the same period.